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Atkins Nutritionals Launches New Site Developed By Digital Pulp

January 20, 2002

New York, NY - On January 20th, Atkins Nutritionals launches a radically redesigned web site site www.atkinscenter.com focused on providing a uniquely customizable support system for those following a controlled carbohydrate lifestyle.

Atkins Nutritionals, founded in 1989 by Robert C. Atkins M.D. is the market-leading provider of innovative products and services based on controlled carbohydrate nutritional science. The launch of the site will coincide with the national release of the completely updated version of the bestÐselling Dr. Atkins New Diet Revolution.

Digital Pulp, a New York based web development and online marketing firm developed both the front and back end on this site, customizing eGrail an enterprise-level content management system. Digital Pulp won the web development assignment last July following a review against an undisclosed group of web development companies in New York.

With this next generation site, Atkins will be raising the bar for the online nutritional community by combining e-commerce, content and personalization into a fully managed online environment. This site will immediately be one of the most advanced diet / life style sites on the web with highly personalized tools allowing the user to receive targeted content and product information based on the users level of progress on the program. Features such as recipe conversion into shopping lists, online carb gram counters and personalized diaries make this site uniquely customer focused. The new site is the perfect compliment to the Dr. Atkins New Diet Revolution book by offering the tools and support to help someone achieve success on the Atkins diet.

"The new site is designed to act like a helping hand for those looking to eat healthier by adhering to a controlled carbohydrate lifestyle," explains Collette Heimowitz, Director of Education and Research for Atkins Health and Medical Information Services. "We've struggled for some time to figure out a way to provide real support groups for our followers and eventually came to realize that nothing could accomplish this as effectively and on as broad a scale as the Internet. It will become a functional partner in the Atkins weight-loss and maintenance process."

One new aspect, My Atkins, will allow Atkins followers to personalize their weight-loss experience and keep track of goals, either daily or weekly, using their online journals to account for their food intake, carb intake, exercise and daily supplementation. Using this section, a person will be able to log in his or her vital statistics, post a picture and calculate weight loss from Induction to Lifetime Maintenance. Users can view their statistics and progress through charts and graphs provided by the new site. This feature will also allow users to receive and store tips, recipes, news and articles based on their selected preferences.

"Many companies seem to forget the user when they design a web site. Digital Pulp prides itself on developing sites that balance business requirements with the user's needs. For more than a decade Atkins has been helping people to manage their lives nutritionally. This site is going to be their most powerful connective tool to date," said Gene Lewis, Digital Pulp's Chief Technology Officer.

"Digital Pulp has provided a cost-effective, technologically advanced and accountable solution that will elevate our communications platform," said Michael Bernstein, Senior Vice President for Atkins Nutritionals. "Digital Pulp's detailed understanding of our business needs and objectives made them an ideal partner."

About Digital Pulp

Digital Pulp, Inc. is an independent, New York-based advertising and Web development firm that specializes in building and branding Web-based businesses. Their client roster includes 1-800-FLOWERS.COM, c2it by Citibank, Plow and Hearth and Scholastic, among others.

About Atkins Nutritionals

Atkins Nutritionals, Inc., is the market-leading provider of innovative products and services based on controlled carbohydrate nutritional science. Individuals following the Atkins Nutritional Approach look better, feel better and live healthier lives. Founded as Atkins Complementary Formulations in 1989 by Robert C. Atkins, M.D., a cardiologist and best-selling author, Atkins Nutritionals, Inc., is today a fast-growing multimillion dollar enterprise selling food products, supplements and information. A privately held company, Atkins Nutritionals, Inc., is a sister company of the Atkins Center for Complementary Medicine and the Dr. Robert C. Atkins Foundation, a not-for-profit company which supports controlled carbohydrate health and nutrition research.

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