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Renamed HighBeam™ Research, Launches New Site and Service Targeting Individual Online Researchers

January 29, 2004

HighBeam Research to deliver sophisticated research tools for serious business, education and personal research

New York, NY - Alacritude, LLC, today announced that it has introduced the company's new flagship online research service, HighBeam Research (www.highbeam.com). The service is designed for individuals engaged in serious business, educational and personal research and delivers convenient, customizable access to the free Web, selected registration and subscription online services and the HighBeam Research proprietary eLibrary database. Digital Pulp developed the interface for this new site. Digital Pulp won the assignment following a review against an undisclosed group of Web development companies this past summer.

Because the new research engine will incorporate a number of new functions intended to help individuals be more effective online researchers, Alacritude chose Digital Pulp for its extensive experience in front end design and intimate understanding of complex back end systems. Additionally, the project required a team that understood how to marry intuitive user interface with complex business models (including free, registered and, subscription usage as well as various types of advertising, including key word and display).

Patrick Spain, chairman and CEO of Alacritude said, Our vision is to make online researchers more efficient by helping them to more effectively locate, organize and deliver the answers to their questions. Digital Pulp developed a solid understanding of our vision and our business model and we are very pleased with the results.

President of Digital Pulp, Ron Fierman said, We were excited about the challenge of building the interface for such a robust research engine in a way that is, on the front end, simplified and easy-to-use. We are thrilled to be a part of this innovative effort to change the world of online research. This project is a perfect match of Alacritude's needs and our strengths.

About Digital Pulp

Digital Pulp, Inc. is an independent, New York-based advertising and Web development firm that specializes in building and branding Web-based businesses. Their client roster includes Atkins Nutritionals, JPMorganChase, Capstar, Open Society Institute (soros.org) and Scholastic, among others.

About HighBeam™ Research, LLC

HighBeam Research, LLC (formerly Alacritude, LLC) operates an online research engine for individuals, filling the gap between free search engines and high-end information services. By delivering sophisticated research tools with convenient access to the free Web, paid online services, and our proprietary eLibrary database, we empower individual researchers to efficiently locate, organize and deliver answers. HighBeam Research is located at www.highbeam.com.

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