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Bausch & Lomb Refreshes Eyes with New Web Site by Digital Pulp

March, 2006

New York, NY - Bausch & Lomb launched a new web site for its ReNu® with Moisture Loc™ brand, developed by Digital Pulp, a New York-based Web development firm. The site, www.TryReNu.com, encourages users to interact with the brand prior to signing up for a free sample.

The site follows four consumers through a typical day of their contact lens wearing experience to find out how they make their contact lenses look and feel great. The interactive site gives viewers the opportunity to explore while learning about the core benefits of ReNu® with Moisture Loc™'s innovative formula. The user is also encouraged to sign up for an email program that continues the dialogue about finding new ways to make your contact lenses look and feel great.

"Digital Pulp has delivered a refreshing use of animation on our new site that is as unique as it is effective. The collaborative process between Digital Pulp, our marketing team and traditional agency is apparent in the final site as we leverage our testimonials theme. We continue to consider Digital Pulp a valued partner", said Ari Rodriguez, Director, Master Brand Marketing, Bausch & Lomb.

The site launch corresponded with a new TV campaign highlighting the excitement for ReNu® with Moisture Loc™ that came from actual customer testimonials. Similar to the TV campaign, the site speaks to the consumer in a conversational tone and utilizes customers to convey their message.

About Digital Pulp

Digital Pulp, Inc. (www.digitalpulp.com) is an independent, New York-based web development and online marketing firm. Their client roster includes Continental Airlines, BMG Music, Open Society Institute, and Atkins Nutritionals, among others.

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