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Digital Pulp's www.PureVision.com site for Bausch and Lomb Nominated for a Webby Award in the Pharmaceuticals Category

PureVision.com is on the Shortlist for Top Honor for Web Sites in Pharmaceuticals

April 11, 2006

New York, NY - The Webby Awards, the leading international honor for web sites, today nominated Digital Pulp's www.PureVision.com for the Best Pharmaceuticals Web Site of 2006. This image-rich site was produced for Bausch & Lomb by Digital Pulp during the summer of 2005. The PureVision site allows the user to discover and interact with a simulation of a PureVision contact lens. The site also encourages users to try PureVision contact lens through a customizable free trial certificate, which also interfaces with Bausch’s database of eye professionals.

Digital Pulp is proud to be one of the five nominees in this category for the 10th annual Webby Awards, which are hailed as the "online Oscars" by the Time Magazine and the NY Times, are organized and judged by the International Academy of Digital Arts & Sciences. Winners will be announced on May 9, 2006 and honored at The Tenth Annual Webby Awards in New York City on June 12th.

"The Webby Awards honors the outstanding web sites that are setting the standards for the internet," said Tiffany Shlain, founder and ambassador of The Webby Awards. "PureVision's Webby Award nomination is a testament to the skill, ingenuity, and vision of its creators."

As a nominee for a Webby Award, Digital Pulp's www.PureVision.com is also eligible to win a People's Voice Award. Voting is open to the public from April 11th to May 5th at http://peoplesvoice.webbyawards.com.

The Tenth Annual Webby Awards received a record number of entries from over 40 countries and all 50 states.

Founded in 1996, The Webby Awards are known worldwide for its famous five-words-or-less acceptance speeches.

About Digital Pulp

Digital Pulp, Inc. (www.digitalpulp.com) is an independent, New York-based Web development and online marketing firm. Their client roster includes Atkins Nutritionals, Open Society Institute (www.soros.org), Continental Airlines and BMG Music, among others.

About The Webby Awards:

Called the "Oscars of the Internet" by the New York Times, the Webby is the leading international award honoring excellence in Web design, creativity, usability and functionality. Established in 1996, the 10th Annual Webby Awards received over 5,500 entries from all 50 states and over 40 countries worldwide. The Webby Awards are presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: The Creative Group; Verizon; Adweek, Brandweek and Mediaweek magazines; Fortune; OnRequest Images; IDG; iStockphoto; American Marketing Association; PricewaterhouseCoopers; 2advanced Studios; MX Interactive and Museum of the Moving Image. For more information visit www.webbyawards.com.

About the International Academy of Digital Arts and Sciences (IADAS):

The International Academy of Digital Arts and Sciences is dedicated to the creative, technical, and professional progress of the internet and interactive media. The Academy is an intellectually diverse organization that includes over 500 members consisting of leading experts in a diverse range of fields, such as musician David Bowie, Virgin Group founder Richard Branson, business guru and author Tom Peters, The Body Shop president Anita Roddick, fashion designer Max Azria, "Simpsons" creator Matt Groening and Real Networks CEO Rob Glaser. The Webby Awards and The International Academy of Digital Arts and Sciences are registered trademarks of International Data Group. For more information, visit www.iadas.net.

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