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DIGITAL PULP LAUNCHES NEW SITES FOR BRITISH MEDICAL JOURNAL

January 20, 2007

New York, N.Y. -- January 20, 2007 -- Digital Pulp, an interactive marketing agency, has just launched a new site for The British Medical Journal.

Hired this fall to redesign the website for The British Medical Journal, one of the most distinguished medical publications in the world, Digital Pulp has just debuted the first phase of this program. The focus of the site is a "new architecture of fresh design to highlight and elevate the rich content of the publication," says Gene Lewis, partner and Director of Website Technology, Digital Pulp. "Our aim is to highlight more of BMJ's internal pages, allowing for a deeper view of the journal, its influential content and its eminent contributors. At the same time, we are making the site cleaner, more contemporary and easier to navigate." He adds that the website will also better showcase other BMJ properties including its sister publications, careers section, and its knowledge.

The British Medical Journal (www.bmj.com) is one of many publishing clients handled by Digital Pulp. Others are Science magazine, Poets & Writers magazine, and The Harvard Business Review. Founded in 1996, Digital Pulp is an independent, New York-based agency, with a diverse client roster that includes Levitz Furniture, Lancome, The Make-A-Wish Foundation, The Clinton Global Initiative, and George Soros' Open Society Institute.

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