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DIGITAL PULP LAUNCHES NEW SITES FOR BAUSCH & LOMB

February 20, 2007

New York, N.Y. -- February 20, 2007 -- Digital Pulp, an interactive marketing agency, has just launched a new site for Bausch & Lomb.

The Bausch & Lomb site for Renu Multi-Plus Solution (www.renucares.com), reinforces the company's position as a category leader in contact lenses, lens solutions, and eye care. Digital Pulp worked with B&L to develop a site designed to both inform about product as well as educate consumers on how to best care for their lenses and their eyes.

"A key objective was to underscore the authority, trust and equity of the Bausch & Lomb brand by providing information that all lens wearers can benefit from," says Ron Fierman, president, Digital Pulp. "As Bausch's online agency for two years, we have been responsible for the strategic and creative development of their websites. While there is naturally product information on renucares.com, it was significant that helpful tips and FAQs were included for lens wearers."

Founded in 1996, Digital Pulp is an independent, New York-based agency, with a diverse client roster that includes Levitz Furniture, Lancome, The Make-A-Wish Foundation, The Clinton Global Initiative, and George Soros' Open Society Institute.

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