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If Nothing else, global warming is finally cool

February 26, 2007

The world’s oceans may soon be lapping at our front doors, but at least the speedboat-owning supermodels among us will be having a good time. This is apparently Diesel’s way of admitting there’s a problem—but not one its customers can’t handle. (As the tag says, they’re “Global warming ready.”) As Diesel does its part to raise awareness, so does Hollywood, with global warming getting plenty of airtime at the Oscars last night. One very happy viewer was Ron Fierman, whose agency, Digital Pulp, designed the new “Beat the Heat” Web site for the National Resource Defense Council, which got a shout-out from Leonardo DiCaprio. Says Fierman: “We couldn’t have gotten a better plug if we tried.” See five other Diesel ads after the jump.

Full Article:
http://adweek.blogs.com/adfreak/2007/02/if_nothing_else.html