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New Lancome Site Launches

May 23, 2007

New York, N.Y. -- May 23, 2007 -- An exciting website for Lancome cosmetics (http://www.lancome-usa.com), recently launched, goes beyond the established purpose and design of traditional beauty industry sites. The new site is not only stylish and easy-to-navigate but utilizes web-wide best practices and technology innovations. With its depth of knowledge in e-commerce, Digital Pulp worked with the Lancome interactive team to establish a website that truly enhances the shopping experience for consumers with great new options like The Color Explorer, Just for You and Quick Shop.

Gene Lewis, Director of Website Development and Partner at Digital Pulp, explains that "creating this visually beautiful site allowed us the unique opportunity to leverage state-of-the-art applications for a truly superior e-commerce experience. Applying AJAX technologies optimizes the browsing, selecting and purchasing of products, which will encourage repeat visits and increased sales." Adds Sarah Williams, L'Oreal USA vice president of e-commerce and customer relations management in a recent Internet Retailer article, "buying cosmetics is complicated.This new design enables shoppers to make a purchase from anywhere on the site."

Digital Pulp is also currently developing new sites for Redken, another member of the L'Oreal family.

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