Digital Pulp Blog

  • The Latest

    Summer in EDU…a time to refresh and set goals for Fall and beyond.

    It’s the beginning of June and the majority of College’s and Universities have completed the school year. Commencement is over. Student and faculty have departed and it’s a bit quieter across campus. What’s an EDU marketer to do? First, we hope everyone will get some time off and enjoy the warm weather. Second, it is likely a time when senior staff will be asking: “What’s Next”? The pressure on EDU marketers is greater today than ever when it comes to the growing competition for prospective students. These students are different than the students that were being recruited even a few years ago: they are constantly connected to their phone and each...

    The Latest

    Why EDU Marketers Should Read Mary Meekers Presentation On Internet Trends

    Mary Meeker is a well known Analyst who works for Kleiner Perkins Caufield & Byers, a leading Silicon Alley Venture Capital Firm. She became well known for predicting the DotCom bust in the early 2000's. Each year she presents her thoughts on "Internet Trends" to great anticipation. This year was no exception, with her presenting her findings at the AllThingsDigital D11 Conference to great fan fare. The presentation covers a broad range of topics (Global Growth, China's explosive growth, Mobile, and many others) that predict the important issues that all industries -- but especially those that leverage and live in the digital realm -- must pay attention to. So what does that have...

    The Latest

    Observations from the #JBoye13 EDU Digital Conference

    I attended the JBoye13 EDU Digital Conference (@jboye) in Philadelphia last week. There is a nice Storify page that summarizes some of the best Tweets from the conference: http://storify.com/janusboye/reflections-on-j-boye-philadelphia-13 A few observations...opinions only my own: The best EDU session of the day was by Robert Goldberg from Drexel University. I was particular interested is seeing Bob talk as I've admired the Drexel site for some time, especially their wonderful design and approach to Responsive Design. Bob did a great job outlining how Drexel has leveraged it's brand platform of "City as Campus" both visually and with engaging content. Drexel did it right:...

    The Latest

    New Duracell Powermat website goes live!

    The next phase of our work with Duracell Powermat was the launch of a new design for their primary site with the addition of their fantastic iPhone 5 product and more! So proud to be affiliated with P&G and the Duracell Powermat team.

    The Latest

    Responsive Design: EDU/Highered Consultant Bob Johnson Interviews Gene Lewis

    Bob Johnson is one of the leading marketing consultants in the #edu industry. Very, very smart guy. So we were thrilled that he asked our founder and Creative Director, Gene Lewis, to speak about the Responsive Design work we are doing in the #edu category, and in particular, our work for Dartmouth College. You can read the interview here (second part will publish next week): http://www.bobjohnsonblog.com/2013/03/responsive-design-implementing-change-at-dartmouth-college.html

  • Case Study

    New Site For MDRC

    MDRC is a non-profit public policy think tank, that does a lot of great research about things like education challenges for under served populations, challenges with low-income families and unemployment -- many issues that don't get a lot of attention, but are perhaps among the most important to create a healthy future for all Americans. We're proud that we've had a chance to contribute to making their presentation of information so much better. This project has been around for a long time - we got started in early 2011 - and we've been working for some time to create a really impactful website that would deliver the important content that MDRC creates. As for the design, take a...

    Case Study

    Digital Pulp helps SocialFlow to launch new website

    Digital Pulp is pleased to announce that we have completed our collaboration with SocialFlow and the new website for this dynamic company is now live! SocialFlow is a leading social media marketing company offering businesses and brands a solutions-based approach to connecting paid, owned and earned social media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company’s social media strategy. According to Frank Spier, CEO of SocialFlow: “We help brands make these...

    Case Study

    Brand is often the forgotten issue when it comes to .edu marketing

    There's an awful lot being discussed these days in regard to the marketing of a University or College. Pinterest: http://targetx.com/facebook-without-the-whining/ Facebook: http://www.eduniverse.org/facebooks-new-feature-groups-oberlin All good subjects (and including others, such as the use of online video,  other social media platforms to recruit and retain, etc.) and it's important that institutions pay attention to the ever evolving landscape. Often what gets lost in the swirl of all of the new media platforms available to .edu marketers is in fact the most important issue: your school's brand. What is your school's unique proposition? What makes it special as...

    Case Study

    Digital Pulp Helps QuantiaMD Launch New Online Presence

    We are proud to announce that we have just helped launch a new online presence for QuantiaMD. www.quantiamd.com QuantiaMD is a free resource for physicians and residents available both online and on your smartphone. It provides access to quick, short, narrated power point presentations that are thought provoking and sometimes even fun. QuantiaMD helps physicians form a global community, inspired by one another. Hundreds of thousands of physicians have already returned to the heart of medicine, interacting with colleagues and researchers; sharing ideas and building expertise; and doing what they went into medicine to do - help patients. Digital Pulp has worked with QuantiaMD...

    Case Study

    DP LAUNCHES MANABA BRAND IN US

    We are proud to announce that we have just helped launch manaba in the U.S. manaba is a new generation learning system developed in Japan. Digital Pulp designed and developed the website, the corporate identity (logo), a collateral system (including sales materials), the brand launch video, and much more. http://www.manabalearning.com/ manaba is much more than just another learning system, it’s the next generation. manaba embodies the joy of learning: empowering teachers to become personal coaches; encouraging students to share with and inspire each other; enabling communities to blossom. Wonderful clients to work with, and a special organization. All of us at Digital...

  • Client Tracker

    New Duracell Powermat website goes live!

    The next phase of our work with Duracell Powermat was the launch of a new design for their primary site with the addition of their fantastic iPhone 5 product and more! So proud to be affiliated with P&G and the Duracell Powermat team.

    Client Tracker

    DIGITAL PULP WINS SIX INTERACTIVE MEDIA AWARDS™

    The Interactive Media Awards™ recognize the highest standards of  excellence in website design and development and honor individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. Digital Pulp is proud to announce that all six of its entries have won either Best in Class (5) or Outstanding Achievement (1) awards. Here is a list of the winning sites and a...

    Client Tracker

    Digital Pulp And Ocean Conservancy…Keeping Our Ocean Healthy

    It’s not often we get to do good while creating good work. So it is with great pride that we announce that we have successfully worked with Ocean Conservancy to re-launch their website. http://www.oceanconservancy.org/ Ocean Conservancy works hard to see that the ocean’s extraordinary places are preserved for future generations to use and enjoy. Digital Pulp’s goal was to take all of the good work that Ocean Conservancy does (and too often unnoticed) and make that work tangible and emotive. The imagery and content helps the audience remember how much the ocean meant to them as a child…and gives them an emotional urge to help preserve it so their children can...

    Client Tracker

    DURACELL POWERMAT (A P&G COMPANY) HIRES DIGITAL PULP

    We are pleased to announce that Digital Pulp has been hired by Duracell Powermat (a P&G Company) to partner with them on several digital marketing initiatives. The first stage of this partnership included Digital Pulp designing and developing a new E-Commerce enabled site for Duracell Powermat, which launched a few weeks ago. www.duracellpowermat.com This website, the first P&G online experience to have a DTC (Direct-To-Consumer) component, was developed over the past few months with Digital Pulp as the lead partner, working closely with other P&G technology partners, and with Duracell Powermat's primary ad agency, Wood Witt Dealy. This is just the first of what will be...

    Client Tracker

    UPDATE: New Dartmouth Website Has Launched…Now With Responsive Design

    We're pleased to announce that the new (Phase One) Dartmouth website is now utilizing Responsive Design. Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). More to come! ---------------------------------------------------------------------------------------------------------------------------------------------- Several months ago we announced that we were fortunate enough to have been chosen by Dartmouth College to...

  • Creativity

    Some interesting thoughts…most of which include leveraging digital platforms.

    Via OnlineUniversities.com

    Creativity

    Digital Pulp Launches New WebSite for sotheby’s Institute of Art

    We're so proud to have been able to work with the Sotheby's Institute of Art on the launch of their new website. An incredibly unique school, which now has (at least we think so) an wonderfully unique web presence. Great people to work with, and a very, very unique and wonderful Institute.

    Creativity

    Digital Pulp develops new website for Americas Society and Counsil of The Americas

    We're proud to announce that we've recently completed the re-design of the site for the Americas Society and Counsil of The Americas. Previously, the two organizations had separate sites that were inter-connected in a variety ways. Confusing. So Digital Pulp's task was to bring the two organizations together on one site and allow for a simpler, more seamless user experience. Here is a look at the old home page: A focus on great user experience: One of the things we pride ourselves on here at Digital Pulp is our ability to take sites with large amounts of content and organize an experience that allows for a more easily navigated site, while also encouraging visitors to...

    Creativity

    GE and Instagram

    We LOVE the way GE is using Instagram to make their products (and the use of their products) look cool. Will Instagram's integration into Facebook affect how marketers will use the platform? If Facebook is smart they will not take away a brand or individual's ability to use Instagram regardless of their relationship with Facebook. Time will tell. In the meantime, click on this link to enjoy more great GE shots: http://web.stagram.com/n/generalelectric/

    Creativity

    Forbes.com…nice job.

    We noticed recently that Forbes.com did a redesign of it's site. It's surprisingly simple and elegant for a mass-market publication site. The "Real Time" section is quite cool, giving you updates when new content (either published or commented) is added. Nice job.

  • Digital Insights

    Summer in EDU…a time to refresh and set goals for Fall and beyond.

    It’s the beginning of June and the majority of College’s and Universities have completed the school year. Commencement is over. Student and faculty have departed and it’s a bit quieter across campus. What’s an EDU marketer to do? First, we hope everyone will get some time off and enjoy the warm weather. Second, it is likely a time when senior staff will be asking: “What’s Next”? The pressure on EDU marketers is greater today than ever when it comes to the growing competition for prospective students. These students are different than the students that were being recruited even a few years ago: they are constantly connected to their phone and each...

    Digital Insights

    Why EDU Marketers Should Read Mary Meekers Presentation On Internet Trends

    Mary Meeker is a well known Analyst who works for Kleiner Perkins Caufield & Byers, a leading Silicon Alley Venture Capital Firm. She became well known for predicting the DotCom bust in the early 2000's. Each year she presents her thoughts on "Internet Trends" to great anticipation. This year was no exception, with her presenting her findings at the AllThingsDigital D11 Conference to great fan fare. The presentation covers a broad range of topics (Global Growth, China's explosive growth, Mobile, and many others) that predict the important issues that all industries -- but especially those that leverage and live in the digital realm -- must pay attention to. So what does that have...

    Digital Insights

    Observations from the #JBoye13 EDU Digital Conference

    I attended the JBoye13 EDU Digital Conference (@jboye) in Philadelphia last week. There is a nice Storify page that summarizes some of the best Tweets from the conference: http://storify.com/janusboye/reflections-on-j-boye-philadelphia-13 A few observations...opinions only my own: The best EDU session of the day was by Robert Goldberg from Drexel University. I was particular interested is seeing Bob talk as I've admired the Drexel site for some time, especially their wonderful design and approach to Responsive Design. Bob did a great job outlining how Drexel has leveraged it's brand platform of "City as Campus" both visually and with engaging content. Drexel did it right:...

    Digital Insights

    Part Two: EDU/Highered Consultant Bob Johnson Interviews Gene Lewis

    Here is part two of Bob Johnson's interview with Digital Pulp Creative Director Gene Lewis on the use of Responsive Design. Responsive Design... Not a Magic Solution

    Digital Insights

    Responsive Design: EDU/Highered Consultant Bob Johnson Interviews Gene Lewis

    Bob Johnson is one of the leading marketing consultants in the #edu industry. Very, very smart guy. So we were thrilled that he asked our founder and Creative Director, Gene Lewis, to speak about the Responsive Design work we are doing in the #edu category, and in particular, our work for Dartmouth College. You can read the interview here (second part will publish next week): http://www.bobjohnsonblog.com/2013/03/responsive-design-implementing-change-at-dartmouth-college.html