Digital Pulp Blog

  • The Latest

    MMMMMMM….we love this.

    We wouldn't say we are addicted to coffee. We would say we love coffee...and often! And we especially love this great little site dedicated to coffee art. Fun. artinmycoffee.com @artinmycoffee

    The Latest

    Happy Mothers day from Digital Pulp

    In honor of Mother's Day this coming Sunday, a few interesting facts about Mom's and digital: Mom's are tech savvy (and love Pinterest): Our moms are actually more tech savvy than we give them credit for. In a recent study (http://www.babycenter.com/100_press-release-21st-century-mom-media_10365618.bc) researchers from Baby Center (http://www.babycenter.com) and Nielsen found that Moms are the new force in technology, becoming early adopters of the latest tech trends. Recently this was especially true in regard to the massive growth of Pinterest (http://www.sheknows.com/parenting/articles/958469/how-moms-can-use-pinterest). Mom's and blogging: Stay-at home moms have been...

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    The renovations continue…love the new vintage furniture in our front lobby!

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    Working with Responsive Web Design

    There's quite a bit of conversation going on these days in the industry (and in our hallways) about Responsive Design. We're working with several clients on assignments that incorporate this design technique. Very interesting and exciting stuff...more on that to come. In the meantime, we thought it would be fun to revisit our Holiday site: youbetternotstress.com, which was developed with Responsive Design. It was a big hit, and we had a blast putting it together. Have a look.

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    Meet brad

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    DP LAUNCHES MANABA BRAND IN US

    We are proud to announce that we have just helped launch manaba in the U.S. manaba is a new generation learning system developed in Japan. Digital Pulp designed and developed the website, the corporate identity (logo), a collateral system (including sales materials), the brand launch video, and much more. http://www.manabalearning.com/ manaba is much more than just another learning system, it’s the next generation. manaba embodies the joy of learning: empowering teachers to become personal coaches; encouraging students to share with and inspire each other; enabling communities to blossom. Wonderful clients to work with, and a special organization. All of us at Digital...

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    AND THE RENOVATIONS BEGIN!

    Renovations at Digital Pulp have begun. Stay tuned...much more to come.

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    New mobile site for the Pittsburgh Cultural District

    Very proud of the mobile site we just launched for the Pittsburgh Cultural District. You can look at the events calendar, buy tickets, plan a visit, and discover all of the wonderful events happening in this vibrant arts community! www.culturaldistrict.org/m/

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    Mitch Caplan and Gene Lewis of Digital Pulp were interviewed on “Game Changers Live” Podcast

    Mitch Caplan and Gene Lewis of Digital Pulp were interviewed on "Game Changers Live", where leaders in the marketing industry discuss various topics with the team at The Troyanos Group. Here is the link to the interview: http://troyanosgroup.com/wp-content/uploads/2012/02/GCL_DIgital-PulpV3_Mp3.mp3

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    Infographic from H.Bloom for valentines day

    Nice Valentine's Day infographic from our client H.Bloom? Which path is yours?

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    How we got our name

    Ever wonder how we got our name? Well, it's a bit of a long story. Our name is a combination of digital + print (we got our start in 1996 doing websites and print work..."Pulp"...get it?). It's also based on the medical definition of the tip of your finger. In 96' this finger was only hitting a key board or drawing board. Today, the finger tip is at the center of our tapping, swiping, digitally centered world.

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    Sotheby’s chooses Digital Pulp

    We're pleased to announce that Digital Pulp has been retained by the Sotheby's Institute of Art to develop their new online experience. “Digital Pulp exhibited not only a great passion for helping us to develop a world class online presence, but also exhibited a strong understanding of our brand, and distinct core competencies, and how to make it attractive to prospective students and other visitors to our site”, said Jonathan Friedlander, Global Marketing Director. Gene Lewis, Partner and Creative Director, Digital Pulp added: “To be working with one of the premier brands in the world on an initiative of such great importance is exciting to our entire team. We...

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    The renovations continue

    The renovation continues...new lights for our entry way and furniture being delivered today. Momentum.

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    Digital Pulp Helps QuantiaMD Launch New Online Presence

    We are proud to announce that we have just helped launch a new online presence for QuantiaMD. www.quantiamd.com QuantiaMD is a free resource for physicians and residents available both online and on your smartphone. It provides access to quick, short, narrated power point presentations that are thought provoking and sometimes even fun. QuantiaMD helps physicians form a global community, inspired by one another. Hundreds of thousands of physicians have already returned to the heart of medicine, interacting with colleagues and researchers; sharing ideas and building expertise; and doing what they went into medicine to do - help patients. Digital Pulp has worked with QuantiaMD...

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    Great video about how NY leads in technology…we’re proud to be working with some of these companies.

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    What Happens in an internet minute

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    The DNA of The Digital CMO

    This is a nice piece, but we think it's great advice not only for CMO's but for anyone working in marketing (at any level). http://www.mediapost.com/publications/article/170356/the-dna-of-the-digital-cmo.html Our only add would be an appreciation for the ability to tell stories through digital. More and more, brands are launching and promoting themselves strictly through digital channels only. As more and more marketers learn that this is possible (and in many ways more effective and efficient), it will be important for them to be able to see how the brand eco-system needs to be developed to support such an effort.

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    Infographic: What Web Design Says About You

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    Your next NYC cab ride could be in a mobile office

    LOVE this, but wish they would sort out the Wifi issue. Would you pay and extra 25 or 50 cents a ride for Wifi? We would. Bad enough we can't get it on most planes (but we love the gogo app). http://bit.ly/Hg0Pug

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    Responsive Design: Notre Dame University…well done.

    University of Notre Dame Sometimes smart Web design works so well that you may not even notice it; and that’s often the case with responsive page design.  Responsive sites have been carefully designed to ‘know’ what will work best for each audience member’s browser, and deliver up the ideal layout for the situation. Today, increasingly large audience segments are browsing the Web on smartphones and tablets of various shapes and sizes, and that fact presents a host of challenges for designers of complex sites with lots of content. We’ve all experienced the frustration of trying to navigate a dense, wide homepage on a smartphone screen -- it’s often...

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    your brand needs to be found

    Jack Loechner over at MediaPost had a nice piece this morning about Content Marketing. http://www.mediapost.com/publications/article/171498/video-and-social-marketing-drive-content-marketing.html He points out that Content Marketing is being driven by Video and Social Marketing. A bit of a surprise to read that 87% of marketers are using video to drive their brand awareness (production companies must be having a very, very good year). But no surprise that 96% of marketers are using Social Media to distribute this content. Email marketing was collectively viewed as the least effective tactic for creating brand awareness. Again, not a big surprise to us but an important point....

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    Brand is often the forgotten issue when it comes to .edu marketing

    There's an awful lot being discussed these days in regard to the marketing of a University or College. Pinterest: http://targetx.com/facebook-without-the-whining/ Facebook: http://www.eduniverse.org/facebooks-new-feature-groups-oberlin All good subjects (and including others, such as the use of online video,  other social media platforms to recruit and retain, etc.) and it's important that institutions pay attention to the ever evolving landscape. Often what gets lost in the swirl of all of the new media platforms available to .edu marketers is in fact the most important issue: your school's brand. What is your school's unique proposition? What makes it special as...

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    Pinterest for Education…an Infographic

    We spend a lot of time thinking through our clients’ needs and developing custom software solutions that enable them to communicate better and connect to their audience with less effort and more results. But not everybody can work with a digital agency to architect their ideal application, and sometimes it’s people whose work matters most that have the least resources to acquire digital tools. Teachers often fall in that category. That’s why we love to see off-the-shelf tools that make educators’ work easier and more productive...and cost nothing.  Just look at all the great ways a teacher can use Pinterest to help enrich their students’ experience. Each one...

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    Digital Pulp Welcomes Brian Loube as Executive Producer

    Great Things Have Happened! Thing have been pretty busy around here. So busy, in fact, that we’re adding to our Executive team. We’re thrilled to announce that Brian Loube has joined Digital Pulp as Executive Producer. Brian brings a wealth of incredible experience to DP. He was the original founder of the interactive division at R/GA, and over the course of four years built the business into a group of 35. That’s impressive and all, but what we think makes Brian super cool is that he ran the first online team at Sesame Street, where he built innovative and creative user experiences for kids of all ages – and got to hang out with Elmo. Awesome. Brian is well versed...

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    GROUNDLINK NAMES DIGITAL PULP TO CREATE NEW ONLINE AND MOBILE EXPERIENCE

    GroundLink, the next generation car service, has named Digital Pulp to work with the company on two digital engagements: the redesign of their website and the development of a new mobile application. Since its inception, GroundLink has processed and executed more than one million transactions. GroundLink offers travelers highly personalized service, reduced wait times and lower costs in all 50 states and 110 countries. “Digital Pulp exhibited a great passion for both helping us to improve on our customers online experience and in helping us to develop an innovative mobile application. The agency also exhibited a strong understanding of our brand and how to make the user...

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    Shiny new objects for our shiny new employees. Momentum…

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    Digital Pulp announces new Twitter feed: @edu_marketingideas

    As many of you know, Digital Pulp has over the years worked with some of the leading College's and Universities. Harvard Law School, Harvard Business School, Emerson College, The NYU Stern School of Business, to name a few. Over the years we've learned quite a bit about the .edu space. We've also met and worked with some amazing people. So in the spirit of furthering the efforts to improve online experiences in the .edu space, we've started a new Twitter feed: @edu_MarketingIdeas. Through this Twitter feed (entirely curated by Digital Pulp), we'll be sharing our thoughts on best practices in the .edu space, and how schools need to think about leveraging the digital space to...

  • Case Study

    Brand is often the forgotten issue when it comes to .edu marketing

    There's an awful lot being discussed these days in regard to the marketing of a University or College. Pinterest: http://targetx.com/facebook-without-the-whining/ Facebook: http://www.eduniverse.org/facebooks-new-feature-groups-oberlin All good subjects (and including others, such as the use of online video,  other social media platforms to recruit and retain, etc.) and it's important that institutions pay attention to the ever evolving landscape. Often what gets lost in the swirl of all of the new media platforms available to .edu marketers is in fact the most important issue: your school's brand. What is your school's unique proposition? What makes it special as...

    Case Study

    Digital Pulp Helps QuantiaMD Launch New Online Presence

    We are proud to announce that we have just helped launch a new online presence for QuantiaMD. www.quantiamd.com QuantiaMD is a free resource for physicians and residents available both online and on your smartphone. It provides access to quick, short, narrated power point presentations that are thought provoking and sometimes even fun. QuantiaMD helps physicians form a global community, inspired by one another. Hundreds of thousands of physicians have already returned to the heart of medicine, interacting with colleagues and researchers; sharing ideas and building expertise; and doing what they went into medicine to do - help patients. Digital Pulp has worked with QuantiaMD...

    Case Study

    DP LAUNCHES MANABA BRAND IN US

    We are proud to announce that we have just helped launch manaba in the U.S. manaba is a new generation learning system developed in Japan. Digital Pulp designed and developed the website, the corporate identity (logo), a collateral system (including sales materials), the brand launch video, and much more. http://www.manabalearning.com/ manaba is much more than just another learning system, it’s the next generation. manaba embodies the joy of learning: empowering teachers to become personal coaches; encouraging students to share with and inspire each other; enabling communities to blossom. Wonderful clients to work with, and a special organization. All of us at Digital...

    Case Study

    ChildFund’s Mobile Experience

    We are very proud to announce the launch of a new streamlined and socially connected mobile experience for ChildFund International! http://m.childfund.org/ So take out your mobile phone, click around and don't forget to "Text a Gift". More about this exciting launch from the those behind the work... Pauline, Marketing Director says: "We've helped ChildFund establish a strong presence for the mobile audience, and they can now take advantage of 'text-to-give' as a new channel for fundraising." Cynthia, Director of Communications says: "We know our supporters are committed and passionate about helping children around the world, and this mobile site provides them with portable...

    Case Study

    A New Look for a Healthcare Innovator

    Verisk Health is a true innovator in providing risk assessment and predictive modeling tools to the global healthcare industry. We're excited to announce that Verisk Health has launched a new web site (http://www.veriskhealth.com) that tells the story of its innovative products and services in a engaging and colorful way.  The home page features a randomly fluctuating series of lines representing the changing landscape of healthcare and the theme of bringing clarity to complex data, which underlies the Sightlines suite of products. The new web site also features case studies, the Perspectives Blog and a wealth of information for a diverse set of healthcare industry...

  • Client Tracker

    GROUNDLINK NAMES DIGITAL PULP TO CREATE NEW ONLINE AND MOBILE EXPERIENCE

    GroundLink, the next generation car service, has named Digital Pulp to work with the company on two digital engagements: the redesign of their website and the development of a new mobile application. Since its inception, GroundLink has processed and executed more than one million transactions. GroundLink offers travelers highly personalized service, reduced wait times and lower costs in all 50 states and 110 countries. “Digital Pulp exhibited a great passion for both helping us to improve on our customers online experience and in helping us to develop an innovative mobile application. The agency also exhibited a strong understanding of our brand and how to make the user...

    Client Tracker

    The DNA of The Digital CMO

    This is a nice piece, but we think it's great advice not only for CMO's but for anyone working in marketing (at any level). http://www.mediapost.com/publications/article/170356/the-dna-of-the-digital-cmo.html Our only add would be an appreciation for the ability to tell stories through digital. More and more, brands are launching and promoting themselves strictly through digital channels only. As more and more marketers learn that this is possible (and in many ways more effective and efficient), it will be important for them to be able to see how the brand eco-system needs to be developed to support such an effort.

    Client Tracker

    Sotheby’s chooses Digital Pulp

    We're pleased to announce that Digital Pulp has been retained by the Sotheby's Institute of Art to develop their new online experience. “Digital Pulp exhibited not only a great passion for helping us to develop a world class online presence, but also exhibited a strong understanding of our brand, and distinct core competencies, and how to make it attractive to prospective students and other visitors to our site”, said Jonathan Friedlander, Global Marketing Director. Gene Lewis, Partner and Creative Director, Digital Pulp added: “To be working with one of the premier brands in the world on an initiative of such great importance is exciting to our entire team. We...

    Client Tracker

    Infographic from H.Bloom for valentines day

    Nice Valentine's Day infographic from our client H.Bloom? Which path is yours?

    Client Tracker

    Harvard Law teams up with Boston Community Capital to help foreclosed homeowners

    Finding in Foreclosure a Beginning, Not an End (via New York Times)

  • Creativity

    MMMMMMM….we love this.

    We wouldn't say we are addicted to coffee. We would say we love coffee...and often! And we especially love this great little site dedicated to coffee art. Fun. artinmycoffee.com @artinmycoffee

    Creativity

    Working with Responsive Web Design

    There's quite a bit of conversation going on these days in the industry (and in our hallways) about Responsive Design. We're working with several clients on assignments that incorporate this design technique. Very interesting and exciting stuff...more on that to come. In the meantime, we thought it would be fun to revisit our Holiday site: youbetternotstress.com, which was developed with Responsive Design. It was a big hit, and we had a blast putting it together. Have a look.

    Creativity

    Responsive Design: Notre Dame University…well done.

    University of Notre Dame Sometimes smart Web design works so well that you may not even notice it; and that’s often the case with responsive page design.  Responsive sites have been carefully designed to ‘know’ what will work best for each audience member’s browser, and deliver up the ideal layout for the situation. Today, increasingly large audience segments are browsing the Web on smartphones and tablets of various shapes and sizes, and that fact presents a host of challenges for designers of complex sites with lots of content. We’ve all experienced the frustration of trying to navigate a dense, wide homepage on a smartphone screen -- it’s often...
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