Digital Pulp Blog

Verisk Health is a true innovator in providing risk assessment and predictive modeling tools to the global healthcare industry.

We’re excited to announce that Verisk Health has launched a new web site (http://www.veriskhealth.com) that tells the story of its innovative products and services in a engaging and colorful way.  The home page features a randomly fluctuating series of lines representing the changing landscape of healthcare and the theme of bringing clarity to complex data, which underlies the Sightlines suite of products. The new web site also features case studies, the Perspectives Blog and a wealth of information for a diverse set of healthcare industry audiences.

Digital Pulp worked with Verisk Health’s marketing team to craft a message and creative concept that articulates the company’s brand online and to extend the brand to the company’s offline materials, ranging from corporate and product brochures to business cards and presentation templates. More from the team behind the effort…

Trish, Marketing VP, Verisk Health says: “Digital Pulp really dug in to grasp what we do and what we wanted to say. Their ability to listen and understand and then translate that visually and narratively into a strong web presence is what really sets them apart.”

Doris, Senior Producer, Digital Pulp says:  ”With healthcare reform dominating the headlines, it was exciting to work with a company that has real answers and can so clearly help to make a difference in the industry.”

Kiu, Graphic Designer, Digital Pulp says: “Bringing a great brand like Verisk Health to life on the Web and extending the visual signature to all of their corporate materials was a challenging and interesting experience.”

All we can say is thank you to the Verisk Health marketing team for the opportunity and congratulations to Doris, Kiu and Susan for crafting a new message and image to match the innovative products and thinking at Verisk Health. Amazing!

We love Pew Internet and American Life Project for exploring the impact of the internet on families, communities and daily life. Back in January 2010, Pew Research Center reported that a whopping 74% of American adults use the internet. A most recent research report on Mobile Access in 2010 has some interesting findings:

“Nearly half of all adults (47%) go online with a laptop using a Wi-Fi connection or mobile broadband card (up from the 39% who did so as of April 2009) while 40% of adults use the internet, email or instant messaging on a mobile phone (up from the 32% of Americans who did this in 2009). This means that 59% of adults now access the internet wirelessly using a laptop or cell phone.”

For the full story visit Mobile Access 2010: Summary of Findings

Top activities for mobile and wifi laptop users include taking pictures and sending text messages. Could this finally be the year for mobile? We think so!

TopRank asked its readers, “What 3 online marketing channels & tactics will you emphasize in 2011?” The number one answer? Not social media, not email marketing. The top digital marketing tactic for OMB readers in 2011, out of 44 choices provided, is Search Engine Optimization.

Excerpt from Article:

“While social media marketing continues to get a lot of media attention and companies are investing more ($1.2 billion 2011, Forrester), search marketing (PPC and SEO) gets the lion’s share of digital marketing budgets ($20.7 billion 2011, Forrester).”

Read More at: SEO Tops Digital Marketing Tactics for 2011

At Digital Pulp, we recommend monitoring organic search and reporting the findings at least quarterly. For paid search we like to see a sustained effort, so optimization is possible and learnings can be built upon. If search is on your mind and you have questions let us know.

We’re very excited to announce that My Meth Life won “Best of Class” in the category of Advocacy from the Interactive Media Awards.

http://www.mymethlife.org

Delving deeply into the feelings that drive meth use, the site offers uncensored stories of what it is like to use and presents some healthier and realistic options for making a change.

We are extremely pleased with the number of user comments throughout the site. Friends, family, and former meth users are generously sharing their personal experiences with GMHC. All in a community effort to not judge but support those facing meth addiction.

View the award

Special thanks to the GMHC marketing team as well as our own Shirley, Katherine, Joe, Josh, Dan and Steven for all their work to make the site a reality.

We’ve watched year after year the slow, painful decrease in click-through rates of traditional ad banners. And actively encouraged clients to opt for a rich media campaign using the ad banner as a branding vehicle to measure engagement over click through. Well MSNBC.com has taken it a step further and done away with the banner and replaced it with a rich sponsorship:

“With the redesign, the media company hopes to be able to sell large, customizable ads and put an end to the “pageview” metric, focusing more exclusively on user engagement such as time spent on pages … As many as 30 different ad combinations are possible with the new design, with a flexible layout that is based on the sponsorship, says Charlie Tillinghast.”

At least one major agency has approved of the new approach but we’ll have to wait and see if other sites will follow MSNBC’s lead.

Read more here:  MSNBC.com Redesigns, Does Away with Pageview Metric