“Rochester, NY-based Bausch & Lomb on Friday announced the kickoff of a multimillion dollar online marketing campaign to promote the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.”
Digital Pulp Blog
DMNews: Bausch & Lomb eyes 25- to 34-year-olds with multimillion dollar online push
Friday, June 26th, 2009 at 1:41 pmTweets from the DP Lab
Will the ipad save fashion mags? Elle thinks so... http://bit.ly/b9lcaN #ipad #mobileapp #nextgen
04:44 PM Aug 20th Follow DP »
04:44 PM Aug 20th Follow DP »
Cool. Woman's persistence pays off in regenerated fingertip - CNN.com http://bit.ly/9belyR
06:51 PM Sep 09th Follow Gene Lewis »
06:51 PM Sep 09th Follow Gene Lewis »
Client Tracker
- Harvard Law teams up with Boston Community Capital to help foreclosed homeowners
- March 25th, 2010
Finding in Foreclosure a Beginning, Not an End (via New York Times)
