Don’t get us wrong we love cool stuff but we love it more when it has purpose. AdAge’s article about Mobile Apps gets to the heart of the issue. Excerpt from AdAge:
“Ultimately what we’ve concluded is: Don’t look at the latest technology and say, ‘We gotta do this,’” said Forrester Research analyst Neil Strother. “Look at what your customers are actually doing on mobile. How many people in your target have an iPhone? If it’s not many, consider waiting.” Now we know creating an app just to have one is a bad idea, but just what makes a good app? We asked app enthusiasts, creators and analysts what they’re seeing. Here are the great (and not-so great) branded apps that add entertainment, utility, social value, brand extension and even commerce.”
To see the cream of the crop, read the full article at: Marketers Get Wise, Design Mobile Apps With a Purpose
