AdAge weighs in on how brands can build a successful mobile app strategy citing 12 lessons from Benjamin Moore, Bank of America, Kraft and others. While they focus on the logistics of making your mobile app valuable, real-time and easy to buy, we found the insights on how people find apps (word of mouth), how you should be looking at your apps (as part of an integrated message) and how to measure success (in frequency of use not number of downloads) to be very interesting.
Read the Full Article: How Brands Can Build a Successful App Strategy
