Mobile Web access is rapidly spreading beyond the early-adopting age bracket of 18 to 34 year olds. A recent survey by Nielsen Online shows a surge in mobile browsing by women, seniors and young adults. Some more findings:
Visits to Web sites from mobile devices grew 34 percent during the twelve months ending in July, according to data from Nielsen Online. The measurement firm recorded 56.9 million mobile Web visits in July ‘09.
Although men continue to make up the majority of the mobile Web audience — accounting for a total of 53 percent of visits — growth among female users far outstripped that of males. Use among 13 to 17 year olds grew 45 percent year-on-year, while the over-65 group experienced growth of 67 percent.
For more information: U.S. Mobile Web Audience Grows by One Third
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