The first step in any social media campaign starts with Facebook. With 350 million users they are undoubtedly the king of social media. But once you’ve got a Facebook Page, what do you do with it?
Know Your Audience
You want Facebook fans, sure but quality always wins over quantity. Be specific about who is reading, and tailor your writing to their needs.
Think Entertainment, Not Speech
Think of Facebook as your moment at the mic. Envision your audience in the room with you. How would keep their attention?
Relax and Roll Up Your Sleeves
While your team always conveys a sense of professionalism, the Facebook platform is very informal. So leave the suit in the closet, and think business-casual.
May Seem Obvious but… Be Social
Too often, we see posts that mimic a press release and end there. That’s like sitting in a bar with a friend who does all the talking. At the end of each announcement, ask a question.
Start Learning
Every organization is different, and how you should approach social spaces will reflect your needs and aspirations. There are no cookie-cutter solutions, so start the learning process and see what works for you.
We hope these tidbits help. To get your social questions answered, or for a more comprehensive social media campaign, we’re always here.
