A fued between Adobe and Apple has been brewing for awhile and has finally come to blows with a blistering attack from Apple CEO, Steve Jobs followed by a very expensive ad campaign from Adobe.
Adobe with 98% penetration of PC’s connected to the net should have big influence but Apple’s choice to not support Flash on the iPhone or iPad could signal the beginning of the end. Provided HTML 5 gains steam on the web and users move to mobile devices for more of their internet information and fun.
The stakes are high since 75% of online videos are wrapped in Flash. Digital marketer’s are already posting videos to YouTube to compensate for iPhone users. We’ll see how this all shakes out. To read more…
Steve Job’s letter to Adobe: Thoughts on Flash
Adobe’s Ad Campaign Response: We Love Apple
