Verisk Health is a true innovator in providing risk assessment and predictive modeling tools to the global healthcare industry.

We’re excited to announce that Verisk Health has launched a new web site (http://www.veriskhealth.com) that tells the story of its innovative products and services in a engaging and colorful way.  The home page features a randomly fluctuating series of lines representing the changing landscape of healthcare and the theme of bringing clarity to complex data, which underlies the Sightlines suite of products. The new web site also features case studies, the Perspectives Blog and a wealth of information for a diverse set of healthcare industry audiences.

Digital Pulp worked with Verisk Health’s marketing team to craft a message and creative concept that articulates the company’s brand online and to extend the brand to the company’s offline materials, ranging from corporate and product brochures to business cards and presentation templates. More from the team behind the effort…

Trish, Marketing VP, Verisk Health says: “Digital Pulp really dug in to grasp what we do and what we wanted to say. Their ability to listen and understand and then translate that visually and narratively into a strong web presence is what really sets them apart.”

Doris, Senior Producer, Digital Pulp says:  ”With healthcare reform dominating the headlines, it was exciting to work with a company that has real answers and can so clearly help to make a difference in the industry.”

Kiu, Graphic Designer, Digital Pulp says: “Bringing a great brand like Verisk Health to life on the Web and extending the visual signature to all of their corporate materials was a challenging and interesting experience.”

All we can say is thank you to the Verisk Health marketing team for the opportunity and congratulations to Doris, Kiu and Susan for crafting a new message and image to match the innovative products and thinking at Verisk Health. Amazing!

http://www.redkensalon.com
(Redken pro account required; Click “My Clients” to start consultations)

This new online client profiler system gives Redken stylists enhanced tools to interact with their clients before they walk through door and sit down in the salon chair. This new tool allows stylists to create custom hair plans and record individual hair needs, track appointments, formulas, retail purchases for each individual client and keep all this information available to them long after the appointment has ended.

“The tool has taken offline printed manuals, tear sheets, loads and loads of paper and brought them to a new dimension online. The usability is fantastic and more robust then our offline product. DP has taken a very complicated process and created a user experience that allows my customers to easily use this tool with out much explanation.” - Matt Courtney, Director Web Production & Design, Redken 5th Avenue NYC

“Being able to store client information in one, user-friendly place, is imperative to the stylist fully utilizing the Redken Art of Consultation system. The fact that they can also send out the Client Profiler Form prior to the appointment, saves the stylist and the client time in the end.” - Marketing Team, Redken 5th Avenue NYC

Many thanks to Matt and the Redken marketing team as well as Sam, Stuart, Josh, and Justin for all their engineering efforts!

The digital brand experience begins with an interactive website that creates immediate energy around the Biotrue brand through animation and storytelling. Particularly the World of Bio-inspiration encourages both consumer and professional audiences to interact with and discover what products, like Biotrue, are inspired by nature.

Videos and interactive graphs are abundant throughout the site enhancing the user’s experience as they explore what makes Biotrue truly unique. Awareness is being generated online with dynamic banner ads and coordinates beautifully with TV and PR efforts in cities across the U.S. More from the team behind the work…

Chris, Senior Brand Manager, B+L says: “Congratulations on the launch of Biotrue.com!!! Thanks for all of your hard work in getting this spectacular site up and running. Your team continues to deliver exceptional work.”

Susan, Senior Account Manager, Digital Pulp says: “In a category that is known for low consumer engagement, the Biotrue brand and site break the mold. It’s exciting and engaging from the first moment the site intro starts to play!”

Gene, Creative Director, Digital Pulp says: “The site presents a great balance of brand experience and elucidation, giving visitors both product and category information. From the multimedia introduction to the interactive world of bioninspiration, Biotrue.com delivers.”

Thank you to B+L marketing team for the opportunity to do something so wonderful. And many thanks to all the talented DP team members who had a hand in the strategy, planning, design and development. What a nice result.

Virtually every page of Emerson’s new website includes related videos and links to the College’s Facebook, YouTube, Twitter, Flickr, and ProArts Connect portals. Visitors can participate in the community within those sections and also by reading and commenting on the numerous blogs throughout the website. More from the team behind the work…

Andy, VP for Communications and Marketing says: “As the only college in America focused exclusively on communication and the arts, our goal was to highlight the community’s creative vision and outgoing personality by showcasing the work of Emerson’s students, faculty, and alumni.”

Marta, Web Content Developer says: “While the most critical function for any college’s website is to provide information, we also wanted to create ways for our visitors to participate in conversations, hear directly from Emersonians, and as much as possible, experience Emerson live.”

Erika, Senior Producer says: “Emerson College has many talented students and providing them with a means to showcase their work in a fun an innovative way, Emerson Live, was very rewarding.”

Dan, Developer says: “I really enjoyed building the home page main feature area. It was especially fun collaborating with our design team to achieve the impact of a flash feature while using only javascript, HTML, and CSS.”

Special thanks to the Emerson communications team as well as Chris, Erika, Katherine, Kiu, Dan, Alex, Ryan, Alexander, James and Josh for bringing the site to life. Nicely done.

We started with an incredible research tool that delivers full text access to over 2.5 million documents of the world’s highest quality technical literature in engineering and technology and added a new interface with a lighter design, interactive elements and improved search capabilities to give researchers more results with less effort. We are very proud to support the world’s leading professional association for the advancement of technology as they look to continually improve the research experience.

Take a look… http://ieeexplore.ieee.org/Xplore/guesthome.jsp

“What I love about the new IEEE Xplore is that it not only represents a major milestone in the evolution of IEEE’s flagship content delivery platform, but is a great example of IEEE delivering on its mission of “Advancing Technology for Humanity”. – Prakash @ IEEE

“The new site provides a clean, simple interface with robust search capabilities enabling easier discovery of articles and a smarter research experience.” – Casey @ IEEE

“IEEE Xplore provides some of the world’s most influential engineers with intuitive tools and workspaces. Working closely with IEEE to fulfill on this mission has been a privilege and we look forward to future rollouts. Stay tuned.” – Erika @ Digital Pulp

A special thanks to the Digital Pulp team for their tireless work and to IEEE for taking it the last mile!

While the technology is straightforward, blogs whither or thrive on the quality of content. VNSNY spent a good deal of time finding just the right bloggers with the passion to write about what caregivers in New York face everyday. The team they’ve assembled includes nurses, physical therapists, hospice volunteers, and other working health care professionals, each offering deep and personal insights from within the field.

Rachel Garrett at VNSNY helped launch the blog. “I love that A Day in the Life provides our experts with a platform to talk about the hard-hitting issues with which every caregiver grapples. Whether the topic is children dealing with tragedy or the challenging decision to put an aging parent into Adult Day Care, our blog offers a place for our clinicians to draw you into their worlds and for New York City’s caregivers to get support.”

Are you a caregiver or know someone who is? Then this blog is for you. A Day in the Life: Caregiving Through the Eyes and Ears of VNSNY: http://blogs.vnsny.org/

Erika, Senior Producer says... ”It was great to see the flexibility that the Radiant CMS offered and how seamlessly the Flash integration was executed. Polartec.com has the glamour of flash with the backbone of Ruby.”

Josh, Senior Developer says… “The Radiant community places a lot of value on standards and best practices so it was it easy to come in and work with the existing codebase. I don’t feel like we had to make any compromises.”

Justin, Web Development Manager says… “We were able to achieve complete internationalization of content with Radiant, right down to the search-engine friendly internationalized URLs.”

Special thanks to the Digital Pulp development team – Justin, Josh, Dave and Erika as well as Doner Advertising’s interactive group. Amazing team effort and job well done… Thank You!

GMHC also launched its crystal meth site: www.mymethlife.org. My Meth Life is a non-judgmental, educational resource for anyone affected by crystal methamphetamine use and abuse. Crystal meth use is a risk factor for HIV transmission and infection.

Digital Pulp is proud to contribute to GMHC’s ongoing efforts to “Fight AIDS, Love Life”.

Their unique business model combines insights gained through groundbreaking research conducted by The Dartmouth Institute with advanced analytics to identify individuals whose health is at risk. A personal health coach then reaches out to those individuals to educate them about their condition and empower them to make shared decisions with their doctors.

The result? Better informed patients, fewer unnecessary procedures, lower costs for employers and health plans, and improved health for individuals and populations. Pure genius!

And now Health Dialog has a new website, launched with the help of Digital Pulp, that promotes their vision and the warm, personal support that their health coaches provide. Learn more about this healthcare success story at www.healthdialog.com.

ShoreBank, based in Chicago, Detroit and Cleveland, has made it their mission to invest in deserving people the other banks have forgotten, and to revitalize underserved urban neighborhoods.  ”We believe that character matters as much as credit, and that people matter as much as profit.” They’ve also stepped in to save a lot of people from the current mortgage crisis.

This week, Digital Pulp helped ShoreBank launch a new website, so the bank can reach more people with their unique mission.  We sincerely wish them the best of luck. Check out the new site — and open a savings account! — at http://www.sbk.com.