Digital Pulp Blog

Have you felt pressure when sitting in the salon chair to explain your entire hair history in just a few short sentences? Well rest easy. Redken has just launched The Art of Consultation…

http://www.redkensalon.com
(Redken pro account required; Click “My Clients” to start consultations)

This new online client profiler system gives Redken stylists enhanced tools to interact with their clients before they walk through door and sit down in the salon chair. This new tool allows stylists to create custom hair plans and record individual hair needs, track appointments, formulas, retail purchases for each individual client and keep all this information available to them long after the appointment has ended.

“The tool has taken offline printed manuals, tear sheets, loads and loads of paper and brought them to a new dimension online. The usability is fantastic and more robust then our offline product. DP has taken a very complicated process and created a user experience that allows my customers to easily use this tool with out much explanation.” - Matt Courtney, Director Web Production & Design, Redken 5th Avenue NYC

“Being able to store client information in one, user-friendly place, is imperative to the stylist fully utilizing the Redken Art of Consultation system. The fact that they can also send out the Client Profiler Form prior to the appointment, saves the stylist and the client time in the end.” - Marketing Team, Redken 5th Avenue NYC

Many thanks to Matt and the Redken marketing team as well as Sam, Stuart, Josh, and Justin for all their engineering efforts!

The results on in. Here’s what DP’ers had to say about how they celebrated our nations birthday…

So we travelled, watched fireworks and grilled out. What do you expect?

Digital Pulp and Bausch + Lomb have come together to launch the biggest product innovation in the category within the last decade online… BiotrueTM.

The digital brand experience begins with an interactive website that creates immediate energy around the Biotrue brand through animation and storytelling. Particularly the World of Bio-inspiration encourages both consumer and professional audiences to interact with and discover what products, like Biotrue, are inspired by nature.

Videos and interactive graphs are abundant throughout the site enhancing the user’s experience as they explore what makes Biotrue truly unique. Awareness is being generated online with dynamic banner ads and coordinates beautifully with TV and PR efforts in cities across the U.S. More from the team behind the work…

Chris, Senior Brand Manager, B+L says: “Congratulations on the launch of Biotrue.com!!! Thanks for all of your hard work in getting this spectacular site up and running. Your team continues to deliver exceptional work.”

Susan, Senior Account Manager, Digital Pulp says: “In a category that is known for low consumer engagement, the Biotrue brand and site break the mold. It’s exciting and engaging from the first moment the site intro starts to play!”

Gene, Creative Director, Digital Pulp says: “The site presents a great balance of brand experience and elucidation, giving visitors both product and category information. From the multimedia introduction to the interactive world of bioninspiration, Biotrue.com delivers.”

Thank you to B+L marketing team for the opportunity to do something so wonderful. And many thanks to all the talented DP team members who had a hand in the strategy, planning, design and development. What a nice result.

Our digital publishing clients are continually looking for new and better ways to monetize their content. Suggestions range from adding advertising to offering content up for syndication to 3rd parties for a fee. The most basic options are always discussed… do we add registration or even a paywall?

This is a big decision and should be driven by data. But few publishers who have made the leap from free to pay record or release the impact on their business. Until now. The UK Times not only made the switch but is publishing their experiment and the effects of this decision on traffic and revenue.

It’s still early but here’s an excerpt of where they are from Experian:

So, its still early days, but the conclusion so far seems to be this: since it forced users to register in order to view its content, the Times has lost market share. However, this decline has clearly not been catastrophic and none of the paper’s rivals has particularly benefitted. Yet. The real test will come when people actually have to pay rather than simply register to view the Times’ content. When that happens we will of course provide some more analysis, so keep an eye on the blog and our Twitter feed for updates.

Read more at: Times paywall: initial data and analysis

Apple has done it again. The lines stretched for miles (well, not miles but you know what we mean) in front of Apple stores across the country. All were in wait for the opportunity to walk away with the new iPhone 4. Our own Gene Lewis (@glewtion) was up at 5:30am on the corner of 14th st and 9th ave in New York City along with 400 hundred others looking to buy the new phone.

Curious? See more at CNet’s live blog.