Digital Pulp Blog

Pete Blackshaw, customer service guru and Nielsen executive, spoke at the Children’s Advertising Review Unit (CARU) Conference recently and during the Q&A he listed some best practices on how to approach negative bloggers. In short…

• have the right message
• be perceived as credible
• be prepared for backlash
• be conservative

Before approaching a blogger, Blackshaw recommends empowering them to find your side of the story online. Post a video or article responding the the issues on your site and make sure to a search function exists to make that content quick to find.

If you do engage, Blackshaw recommends being respectful and not to try and turn the conversation further emphasizing that you should solve the problem and not advertise. If their facts are incorrect, clarify the data. For more: Watch the video