Digital Pulp Blog

New market research from comScore indicates that Facebook is ready to monetize its position at the center of the social media universe. In the first quarter of 2010, Facebook served more display ads than Yahoo or Microsoft earning itself a healthy 16% marketshare.

Now comScore didn’t include the extended content networks held by the two giants and the revenue generated by Facebook is not quite there yet but we predict digital marketers will see this news and add Facebook as a pillar of their digital media plan. We can’t wait to see what happen’s next…

Wall Street Journal: Facebook Makes gains in Web Ads
Social Media Today: Facebook is Now the Leading Publisher of Web Display Ads

The first step in any social media campaign starts with Facebook. With 350 million users they are undoubtedly the king of social media. But once you’ve got a Facebook Page, what do you do with it?

Know Your Audience
You want Facebook fans, sure but quality always wins over quantity. Be specific about who is reading, and tailor your writing to their needs.

Think Entertainment, Not Speech
Think of Facebook as your moment at the mic. Envision your audience in the room with you. How would keep their attention?

Relax and Roll Up Your Sleeves
While your team always conveys a sense of professionalism, the Facebook platform is very informal. So leave the suit in the closet, and think business-casual.

May Seem Obvious but… Be Social
Too often, we see posts that mimic a press release and end there. That’s like sitting in a bar with a friend who does all the talking. At the end of each announcement, ask a question.

Start Learning
Every organization is different, and how you should approach social spaces will reflect your needs and aspirations. There are no cookie-cutter solutions, so start the learning process and see what works for you.

We hope these tidbits help. To get your social questions answered, or for a more comprehensive social media campaign, we’re always here.

Recently the NYTimes took a deeper look into targeted Facebook ads that use personal information to grab attention and found they either work brilliantly or come across as seriously creepy…

“The site’s pages are also home to countless ads from smaller companies that can be funny, weird or just plain creepy — those suggesting you are, say, eligible to get a free iPad because you are exactly 26 years old, or entreaties to see what your offspring would look like if you had a child with a celebrity.”

As in the real world, it seems there are limits as to how familiar you can get with someone you’ve never met. Read the full article at: Ads Posted on Facebook Strike Some as Off-Key or check out the related multimedia piece that shows actual Facebook ads as seen by four demographically diverse users: Facebook’s Targeted Ads