Digital Pulp Blog
Posts Tagged ‘open rates’
Facts and Figures
- Marketing emails see open rate of nearly 20%
- June 18th, 2010
-
According to a survey released in June, the Direct Marketing Association has found marketing e-mails using a house list are seeing an average open rate of nearly 20%. Click-through and conversion rates are still extremely low at 6.64% and 1.73% respectively. How does your list measure up? -
Facts and Figures
Posted in Facts and Figures
Tags: email marketing, open rates
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