The Visiting Nurse Service of New York website Wins "Best in Class" for Healthcare by Interactive Media Council

The Interactive Media Council (IMC) has awarded the Visiting Nurse Service of New York's website (www.vnsny.org) their "Healthcare–Best In Class" designation.

The "Best In Class" is the highest honor bestowed by the IMC and represents the very best in planning, execution and overall professionalism. In order to win this award, the site had to successfully pass through a comprehensive judging process, achieving very high marks in each of the judging criteria (Design, Content, Feature Functionality, Usability, Standards Compliance & Cross Browser Compatibility) – an achievement attained by only a fraction of sites in the Interactive Media Award competition each year.

"We're delighted to receive this honor along with our partners at Digital Pulp," says Michael Bernstein, VNSNY Chief Marketing Officer. "This has been a very fruitful collaboration. DP has made a real effort to understand our audience and our organization, and it really shows in how they use their creative energy and technical expertise on our behalf."

"The Visiting Nurse Service of New York is a valued client and it is a pleasure working with their communications and marketing teams. We're delighted that this project, which is one of many that we’ve built for the organization, recognizes the achievements of our collaborative efforts," says Ron Fierman, President of Digital Pulp.

About the IMC

The Interactive Media Council, Inc. (IMC) is a nonprofit organization comprised of leaders and experts from various areas of web-related business and dedicated to elevating the standards of excellence on the Internet. The IMC was formed in 1998 by industry veterans to allow peers to come together in a collaborative environment, and to allow fledgling members of the industry to broaden their understanding of the new media business, development standards, trends and challenges in the global environment. Currently there are 100 members from 14 countries represented.

About Visiting Nurse Service of New York

The Visiting Nurse Service of New York is the largest not-for-profit home health care organization in the nation. In 2007, the organization provided 2,248,000 professional home visits covering everything from pre-natal to end-of-life care to more than 131,600 patients throughout New York City, Westchester and Nassau Counties. Licensed by the New York State Department of Health, VNSNY is fully accredited by the Community Health Accreditation Program (CHAP) of the National League for Nursing. Visit: www.vnsny.org.