Digital Pulp Launches New Site For Renu® Multi-Plus Multi-Purpose Solution

Bausch & Lomb recently launched a new website (www.renu.com) for their Renu® Multi-Plus Multi-Purpose Solution designed by Digital Pulp.

The new site features an interactive game for consumers called the "Renu Cleanse the Lens" dunking game, which asks viewers to pitch baseballs (Renu cleansing tabs) into a ring. For the clear-eyed visitor, once they get the ball into the ring, they will watch a pair of contact lenses get dunked into a sea of cleansing solution. Those that miss (because they are not so clear-eyed?) will be advised to clean their lenses with Renu to optimize their vision, and try again.

The Renu.com site also includes a video from an eyecare professional who speaks about the importance of keeping contact lenses clean and shows, step by step, how a consumer should clean and insert their lenses, and later remove, clean and store their lenses. It also includes product information about the Multi-Plus Muti-Purpose Solution as well as a coupon worth $2 off a customer's next purchase.

"The new Renu site dunking game gives site visitors a fun interactive experience that also drives home the point that cleaning your contact lenses properly is important," says Ron Fierman, President/Ceo of Digital Pulp. "And, by having easy-to-digest information for lens-wearers, including a downloadable coupon, it closes the loop from engaging the customer to driving product trial."

About Bausch & Lomb

Bausch & Lomb is the eye health company dedicated to perfecting vision and enhancing life for people around the world. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.

About Digital Pulp

Digital Pulp, Inc. is an independent, New York-based interactive web development and online marketing agency. Their client roster includes Harvard University, The Make-A-Wish Foundation, Bausch & Lomb, Continental Airlines and Redken, among others