Digital Pulp Wins OMMA Award for Best Integrated Online Campaign

New York, NY: The Goodbye Readers website and online marketing campaign developed by Digital Pulp for Bausch & Lomb won the 2009 OMMA Award for Best Integrated Online Campaign in the Healthcare & Pharmaceutical category.

The OMMA Awards recognizes the best in online media, marketing and advertising. Award winners were honored at the OMMA Global Show on September 21–22, 2009 held at the New York Marriot Marquis.

The Goodbye Readers website features a custom vision demo that gives consumers a firsthand, interactive experience of how their vision will adjust and sharpen appropriately by using the Bausch & Lomb All-Distance Optics™ lenses. The new site works in sync with (and features) a corresponding TV ad. It also enables visitors to download a free trial offer certificate and helps them locate a doctor in their area who can prescribe the lenses.

The campaign also included a banner ad campaign and email campaign associated with the site to further the educational message, increase traffic and motivate free trial certificate downloads.

"We're honored to have our work selected for the OMMA Award," says Ron Fierman, Digital Pulp CEO. "We enjoy a tremendous relationship with Bausch & Lomb and they continue to have the foresight and commitment to embrace new and creative solutions to present their product to the public. We're happy to have the fruits of this collaboration recognized by our peers."

About Digital Pulp

Digital Pulp is an interactive marketing and web development firm that builds brands online by combining robust technology with award-winning creative. Working with such prestigious clients as Continental Airlines, Bausch & Lomb, Harvard University and Lancome, among others, Digital Pulp develops digital marketing communications that perform – whether to grow awareness, move product, generate leads or make connections.