ShoreBank, the socially responsible banking and investment institution, has recently re-launched its website, designed and developed by Digital Pulp

ShoreBank is the nation's first and leading community development and environment bank, well known for making small business and home loans to responsible but less affluent people who live in the communities that the bank serves.

The redesigned site, named "Discover Your Possibilities", features state-of-the-art technology that enables each of ShoreBank's target audiences to quickly find the information they need. The site administrators are also now equipped with a new content management system so they can update the site quickly and easily, without requiring a lot of technical skills, to keep the information current.

"A great website reflects the needs of its customers and we're excited to launch 'Discover Your Possibilities' at a time when many of our communities are feeling the impact of the economic slowdown," says Karen Weigert, Senior Vice President, Online Banking. "We intend our new website to be a powerful resource for anyone interested in learning how ShoreBank can help them achieve their goals in life."

As part of Digital Pulp's process, the digital agency conducts a thorough 'discovery' phase to uncover the information needs of each group of visitors to a web site; in this case, homeowners, investors, small businesses, faith-based and not-for-profit groups. Whether learning about obtaining a ShoreBank Rescue Loan, saving money through an online savings account, or helping customers increase their financial knowledge, the new site reflects ShoreBank's commitment to their customers and communities by making information easy to find and easy to understand.

The new site highlights stories of individuals, businesses and nonprofit groups that have directly benefited from the bank's investments. It also includes videos from President Obama and former President Clinton, attesting to the importance of the bank's socially responsible investing.