GMHC (the Gay Men's Health Crisis) recently re-launched its web site, designed and developed by Digital Pulp, to coincide with World AIDs Day and to reflect the changing face of GMHC.

As HIV/AIDS is now on the rise among heterosexuals, women, African Americans and Latinos, the new site highlights the expanding services provided by GMHC to this broader community.

Digital Pulp worked with GMHC to visually highlight the theme of the site on the home page ("GMHC is stopping the clock on AIDS") and include the reminder that "every 9½ minutes one person in the U.S. is infected with AIDS."

The agency's creative treatment reflects a fresh new approach. The color scheme is a vibrant pink and black; the font is large and bold; and the photographs show real people who are 'stopping the clock' on AIDS. Digital Pulp turned this idea into an interactive experience. When a visitor rolls his/her mouse over a small clock icon displayed on each photo, the animation stops and a small text box appears: "We're stopping the clock by talking to our children about safe sex". Each photo highlights a different way people can help.

"GMHC has evolved through the years to provide essential services and cutting-edge resources to meet the varying needs of diverse people living with, and affected by, HIV and AIDS," said Marjorie J. Hill, PhD and CEO of GMHC.

The new site architecture enables visitors to quickly find important information, including basic HIV/AIDS information, the testing, treatment, counseling and other services GMHC provides, current AIDS research, the organization's advocacy work and legislative agenda, publications, as well as opportunities to donate and volunteer.