Continental Airlines: Integrating Online with Offline Messaging

Industry: Consumer

Service: Online Marketing

Challenge: Through its lead offline agency, Kaplan Thayer, Continental Airlines wanted to ensure that the creative approach that had been developed for its print and TV campaigns was well translated and executed into the online medium.

Solution: Following the creative strategy and direction of the offline agency, Digital Pulp developed a series of banner ads that reprised the offline visuals and repurposed them into an interactive user experience.

Result: Digital Pulp's online advertising for Continental has proven to be a successful integration of online with offline media, and our collaboration with the client's offline agency has evolved into an effective, ongoing partnership.