Lancôme: Revolutionizing the e-Commerce Experience in Beauty

"The number of website visitors who made a purchase rose 20% right after the new site was introduced, and the number of shoppers who abandoned their carts dropped to 30% from 50%."

– Sarah Williams, VP Interactive Marketing

Visit: www.lancome.com

Industry: Consumer

Services: e-Commerce, Web Design & Development

Challenge: Lancome wanted their website to break out from the mold of typical beauty sites. Instead of just having a big image on the home page, they wanted a compelling, user focused shopping experience that would enhance the brand image as well as the shopping experience.

Solution: Digital Pulp explored not Lancome's competition, but sites outside the category that offered a truly unique e-commerce experience. This inspired DP to develop several innovative online tools, including Color Explorers and Quick Shop, to create a more engaging in-page shopping experience.

Result: The site has motivated site visitors to purchase more; they've dropped less from their shopping carts, and the redesign delivered such positive ROI for Lancome that it became the model by which other L'Oreal companies deliver an e-commerce experience.