Visiting Nurse Service of New York: Managing Web Content Efficiently

"This has been a very fruitful collaboration. Digital Pulp has made a real effort to understand our audience and our organization, and it really shows in how they use their creative energy and technical expertise on our behalf."

– Michael Bernstein, Chief Marketing Officer

Visit: www.vnsny.org

Industry: Healthcare, Nonprofit

Services: Web Design & Development

Challenge: Visiting Nurse Service of New York (VNSNY), one of the largest home health care providers in the U.S., wanted to re-brand its website and expand the information it offered consumers. Prior to Digital Pulp's involvement, it could take up to 3 weeks to change content on the site and many related online activities were inefficient due to a lack of resources and functionality.

Solution: After an intensive process of discovery with VNSNY stakeholders, Digital Pulp identified, recommended and built a custom content management system (CMS) that was specifically designed to handle complex site maintenance and content updates. DP developed a website structure and 'look and feel' that was consumer-focused and brand-guided and at the same time, gave VNSNY the online tools to better understand their consumers.

Result: Digital Pulp's new website and CMS enabled internal staff to manage content strategically, more efficiently and in a more timely manner. They now have a platform from which they can expand and develop new online offerings and the capability to communicate with, and better understand, their consumer.

Winner of the Interactive Media Council 2009 Award for 'Best in Class – Healthcare' website