ServicesWeb Design & Development
Real estate you can trust: A calm, sophisticated search for home.
Citi Habitats is one of New York’s most prominent and trusted real estate companies. But too many prospective customers assumed it wasn’t a “full service” broker with listings for both renters and buyers. And although the company recently rebranded, it wasn’t differentiating itself in the marketplace. Retaining and growing top agents is a top priority, and presenting a contemporary, authoritative, and sophisticated site to customers helps make that possible. The site’s dated, cluttered and confusing user experience—which also lacked the great photography that dominates competitor sites—was hurting more than helping the brand.
The Citi Habitats site conveys the confident simplicity and urban elegance that New York City renters and buyers expect. They can effortlessly search and browse listings and get connected to agents. Property hunting can be a stressful enterprise, and the site now provides a trustworthy refuge in that crowded, hype-filled landscape.