ServicesWeb Design & Development
A fresh face for a classic publication.
A mainstay for readers of Jewish news and culture for more than a century, the Forward was overdue for a web redesign. Small type and a text-centric, crowded homepage made for a daunting browsing experience, and it was a challenge to track popular topics and contributors. Social sharing tools needed an upgrade and a visual boost.
Feedback from the Forward team and its readers—and a comprehensive competitor analysis—pointed to the advantages of a cleaner, photo-rich site with immediate appeal for modern users. We deployed three bold, essential keywords to create a beautifully straightforward top navigation. Large, appealing header images and photography catch the eye without overwhelming the reader. A crisp, transparent donation page encourages general or specialized gifts to the nonprofit. And we enabled intuitive sharing everywhere, including within videos.
Usage of the site has skyrocketed since the relaunch; longtime readers and new visitors alike find a welcoming, personable environment that’s easy to explore. Editors and staffers use a versatile CMS and a scalable design to keep the content fresh and share-worthy. And a venerable publication stays connected to an ever-evolving audience.