University of Oregon
Where Ducks Fly: A University Brand Ready to Spread Its Wings
What We Did
- Brand Identity
- Information Architecture
- Content Strategy
- UX & UI Design
- Content Development
- Web Development
The University of Oregon had reached an inflection point. A flagship public university known for its athletics and the Nike partnership that amplified its success, the UO had joined the Big Ten and was ready to assert its identity beyond the field. Digital Pulp was brought in as the agency of record and tasked with elevating the institution’s image to match its ambition and reflect the difference that powers it.
Full case study coming soon.
Unstoppable: The Campaign for Oregon
