![Urban Institute](/sites/default/files/urbaninstitute-cs-hero-1900x500.jpg)
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Taking the mission of a storied organization and making it shine.
The Challenge
The Urban Institute has been doing foundational policy research for half a century, but the site was a list of text links that buried a treasure trove of amazing content. The institute needed to better amplify its expertise, making the site a primary source for policymakers and influencers, while staying true to its nonpartisan reputation.
The Solution
We wanted to give visitors a magazine-like exposure to the Institute’s experts and research publications. To that end, we redesigned the site with a clean, intuitive information architecture that encourages discovery and sharing of digestible content, interactive tools, and multimedia. We fortified the infrastructure throughout, rebuilding templates with our signature polish. A robust global search function and beautiful data visualization further enhance the user journey.
The Result
The redesign transformed a text-heavy site into a showcase for extraordinary research and researchers. It’s now a spirited experience that experts and casual users alike can dive into easily, and staff can update easily as well.
Awards and Acclaim
![Homepage](/sites/default/files/styles/work_detail_1x_1140/public/urban-work1.jpg?itok=Z3XTE802)
![work2](/sites/default/files/styles/work_detail_1x_1140/public/urban-work2.jpg?itok=bgs-nZ-c)
![work3](/sites/default/files/styles/work_detail_1x_1140/public/urban-work3.jpg?itok=-xFxlnyR)
![work4](/sites/default/files/styles/work_detail_1x_1140/public/urban-work4.png?itok=aPQdVovH)
![work5](/sites/default/files/styles/work_detail_1x_1140/public/urban-work5_0.jpg?itok=7Js1wiKP)
![work6](/sites/default/files/styles/work_detail_1x_1140/public/urban-work6.jpg?itok=nf0FsZeS)