ServicesBrandingWeb Design & Development
A strong message that inspires and educates.
Verisk Health is among the best at what it does, but explaining what that is has been difficult for this healthcare analytics company. A brand identity crisis was deepend by a site that lacked any true engaging content and failed to drive leads.
We worked with the Verisk team to understand the ins and outs of the business – from a client’s perspective – and crafted a message that explains the business with strength and conviction: Understand Risk. Seize Opportunity. To bring this new voice to life, our creative teams developed an identity system that injected color into data visualizations and associated their unique patterns and palettes with individual products and services. The combined forces of online and offline materials has yielded a cohesive and engaging communications platform.
The company’s all-new website and marketing materials tell the story of its innovative products and services in an engaging, colorful, brand-commensurate atmosphere.